Reed Bogard · In The Middle of It

You're somewhere between
who you were and
who you're supposed to be. Don't run from the storm. Run toward it. Run through it.

Husband · Father · Friend · Leader · Coach · Consultant

The middle is not a place you leave. It is where we all live.

The buffalo is the only animal on the plains that turns and charges the storm. Two thousand pounds, head down, straight into it. Everything else runs with the wind and stays inside the storm longer.

The buffalo doesn't escape the storm. It conquers it.

And when the next one comes, and another one is always coming, it moves through faster. Stronger. More prepared.

We don't get out of the middle. We get better in it. That is where I live. That is what this is about.

My Story

Not a story of perfection.
A story of pursuit.

"Have you ever found yourself searching, yet feeling like you fall short every time? That was my reality, because I did not understand the power of living in the middle."

My name is Reed Bogard. Growing up I tried to build an identity through sports, chasing significance and belonging I could never quite find. I looked for it in the wrong crowds, the wrong choices. Drugs, relationships, approval. I was searching everywhere and arriving nowhere. Then on May 11, 2004, everything changed. I knew I needed Jesus first, and I knew there was more for my life than what I had been settling for.

So I made a decision that made no sense to anyone around me. I moved to Sydney, Australia, in search of something deeper. Not a program. Not a position. God Himself, for myself. I went all in, not knowing where it would lead, only knowing I could not stay where I was. That one step of faith rearranged everything. It is where I met my beautiful wife, where we welcomed our first son, and where my calling shifted from something I was chasing into something I was starting to live.

The years that followed were full. We planted churches in major cities across the United States. I built, I led, I gave everything I had. From the outside it looked like purpose. But underneath, the question of significance was not fully settled in me. Then came a season I never saw coming. The ministry was growing. The influence was real. And I was quietly coming apart. Burned out. Overwhelmed. Running on empty with no language for it and no safety to say it out loud. In that place I made the greatest mistake of my life. One moment. One choice. It cost more than I can explain here and shifted everything. But God, in His relentless grace, refused to waste it.

That forced me into a crossroads none of my training had prepared me for. I stepped into the world of business and sales. I had to translate everything I knew about people, leadership, and building organizations into an entirely new context. It stretched me. It humbled me. It refined me. And it revealed something I had been missing all along. It was never about my significance. I already had that in Christ.

Today I am a husband, a father to three incredible boys, and a coach. Still building. Still learning. Still becoming. Life is lived in the middle. We are no longer who we used to be, but we are not yet who we are becoming. That space is often the hardest place to stand. But it is also where faith is tested, identity is refined, and purpose is formed. The way forward is never around the storm. It is through it.

"He who began a good work in you will carry it on to completion until the day of Christ Jesus."

Philippians 1:6
Faith & Foundation

Not a footnote.
The foundation.

"Whoever can be trusted with very little can also be trusted with much."

Luke 16:10

This is the verse that shaped my rebuild season more than any other. Not a verse about big stages or wide platforms. A verse about what you do when no one is watching. When the audience is gone. When the title has been stripped. When it is just you and God and the work in front of you.

I have learned that the storm is not punishment. It is preparation. The buffalo does not run into the storm because it is reckless. It runs because it understands that the fastest way through is straight ahead. My faith is what made me turn around and face it. It is the only reason I can tell you honestly from the middle of it: it is survivable. More than survivable. It is formative.

I
Jesus is the way. Full stop.
Not a philosophy. Not a moral framework. Not a religious tradition. Jesus is the way, the truth, and the life. He always has been. He always will be. Everything else I believe is built on that.
II
He will never leave you nor forsake you
People will fail us. The church will fail us. We will fail others. But Jesus never fails. Not once. Not ever. That is not a bumper sticker. That is the most stabilizing truth I have ever lived.
III
God doesn't waste hard seasons
The middle is not where He abandons you. It is where He shapes you. The testing of your faith produces something that comfort never could. He is not done. Not even close.
IV
Faithful with little first
Before the platform, the audience, the influence, there is the private work. What you do when no one sees determines what you will be when everyone does. Start there. Stay there.
V
He who began a good work will complete it
Philippians 1:6. The storm is not the end of the story. God finishes what He starts. Even when you cannot see how it ends from where you are standing, He can. Trust the process He is running.

"I will never leave you nor forsake you."

Hebrews 13:5
Writing

Honest words for
hard seasons.

Most people keep the hard parts private. This is where I choose not to. Writing from the middle, for everyone else still in it. No cleaned-up endings. No lessons learned with the benefit of distance. Just what it actually looks and feels like when you are still in it.

View all writing
Statement
A Statement from Reed Bogard
I have stayed largely out of public conversation for several years. As I step back into public work, I believe honesty requires me to speak clearly and directly rather than let silence be misread as avoidance. This is that statement.
April 2026
Faith & Resilience
The Day I Thought I Was Losing My Mind at 30,000 Feet
Most people assume breaking points give you warning. Mine happened on a normal flight from Dallas to Los Angeles with nowhere to go and no way to escape. What followed changed everything I thought I knew about staying strong.
March 9, 2026
Connect

Everyone is in the middle
of something.

You do not have to have it figured out to reach out. You do not have to be on the other side of your story to be worth talking to. The middle is exactly where connection happens. Between real people who are still becoming, still figuring it out, still showing up anyway.

Everyone has a story. I would genuinely love to hear yours. Whether you are navigating something hard, looking to work together, or just want to say hello, I am here. No gatekeepers. No assistants. Just me, Reed Bogard.

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Speaking & Consulting
ReedBogardConsulting.com
For speaking engagements, fractional executive work, and strategic advisory inquiries.
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Reed Bogard
Connect professionally. Thoughts on faith, leadership, and building through hard seasons.
Based in
Dallas–Fort Worth, TX
Available for speaking and consulting nationally.